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s/e/o HANNAM – Hidden 3F Korean Fashion Showroom in Hannam-dong

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s/e/o HANNAM – Hidden 3F Korean Fashion Showroom in Hannam-dong

s/e/o HANNAM is a Korean womenswear showroom hidden on the third floor in Hannam-dong, Yongsan-gu, Seoul.

Because the showroom sits above street level, it is easy to miss unless visitors already know where to look.

Why Visit s/e/o HANNAM?

  • Hidden third-floor showroom
  • Korean womenswear
  • Purpose-visit fashion experience
  • Small-scale independent shopping
  • Located in the heart of Hannam-dong

A Fashion Showroom Above the Street

Unlike large stores with visible street-level entrances, s/e/o HANNAM is located on the third floor.

That means most visitors will not discover it by accident.

The upper-floor location gives the showroom a quieter and more destination-focused character.

Contemporary Korean Womenswear

The showroom focuses on modern Korean womenswear with an emphasis on clean styling, seasonal silhouettes and curated pieces.

Visitors can explore collections in a more intimate environment than a department store or large fashion chain.

For travelers interested in Seoul’s independent fashion scene, this kind of showroom offers a different perspective on Korean style.

Part of a Hannam-dong Fashion Walk

Hannam-dong is filled with designer stores, galleries, cafés and small independent spaces.

s/e/o HANNAM works well as part of a slower fashion-focused route through the neighborhood.

Because the showroom is hidden upstairs, checking the exact building location before visiting is recommended.

Visitor Information

Area: Hannam-dong, Yongsan-gu, Seoul

Address: 3F, 26-14 Hannam-daero 27ga-gil, Yongsan-gu, Seoul

Category: Korean Womenswear / Fashion Showroom / Independent Fashion

Recommended For: Fashion travelers / Korean design lovers / Women shoppers / International visitors

Opening hours, available collections and sizing may change, so visitors should confirm current information before visiting.

Good to Know

  • The showroom is located on the third floor.
  • The entrance may be easy to miss from street level.
  • Seasonal collections may change frequently.
  • Available sizes and stock can be limited.
  • Check the exact building before arriving.

Explore Yongsan-gu

Explore YONGSAN-GU LOCAL SPOTS

Fashion in Seoul

Explore FASHION

Visitor Notice: Content is based on publicly available information. Some images are AI-generated illustrations and may differ from actual stores, interiors or products. Please verify current business details before visiting.

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